Markets Wired

The Federal Trade Commission and its regional partners will hold a public workshop in Atlanta on Thursday, August 15, 2019, on truth-in-advertising basics and data security compliance.

Designed for business owners, advertising and marketing executives, and attorneys, Green Lights & Red Flags: FTC Rules of the Road for Business features a roster of experts discussing established consumer protection and antitrust principles, new developments in the law, and their practical application in today’s marketplace. FTC Commissioner Rohit Chopra and Georgia Attorney General Christopher M. Carr will deliver remarks.

The program is sponsored by the FTC, the Office of the Georgia Attorney General, the State Bar of Georgia Antitrust Law Section, and the Better Business Bureau Serving Metro Atlanta. It is the first of the new Green Lights & Red Flags workshops that the FTC and its regional partners will be hosting in cities across the country. Rebooting an earlier series of business seminars, the all-new Green Lights & Red Flags addresses social media marketing, data security, and other trending topics on marketers’ minds.

Panel topics include:

• The Truth About False Advertising. An introduction to federal and state laws prohibiting deceptive and unfair practices
• Avoiding a Promotion Commotion. Using e-commerce marketing platforms (including social media and influencers), making “free” offers online, and complying with the Consumer Review Fairness Act
• The Secure Entrepreneur. Insights into safeguarding your customers’ personal information and honoring your privacy promises
• Competition Counts: The Basics of Antitrust Law. A dos and don’ts primer for businesses and attorneys
• When Your Competitor Crosses the Line. Self-regulation and litigation options for challenging a competitor’s deceptive advertising
• Professionalism for Attorneys. A one-hour session that complies with Georgia’s Continuing Legal Education (CLE) requirements

Green Lights & Red Flags will run from 8:15 a.m. to 4:30 p.m. at the Georgia Bar Center, 104 Marietta Street NW, Atlanta. The sponsors have asked the State Bar to approve the program for six hours of Georgia CLE credit, including one hour of professionalism credit.

For business professionals and others not seeking CLE credit, the registration fee of $20, payable to the State Bar of Georgia, includes lunch, beverages, and access to all workshop materials. Please register using this link for business professionals.

For attorneys seeking CLE credit, the registration fee of $250, payable to the State Bar of Georgia, includes lunch, beverages, and all workshop materials. Please register using this link for attorneys.

The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357). Like the FTC on Facebook, follow us on Twitter, read our blogs, and subscribe to press releases for the latest FTC news and resources.