Markets Wired

8:30 Registration 9:00 Introductory Remarks
Commissioner Edith Ramirez
Federal Trade Commission 9:10 Panel
The Rise of Cross-Border Codes of Conduct

Moderator: Stacy Feuer, Assistant Director for International Consumer Protection, Federal Trade Commission

Panelists:
Sungjoon Cho, Professor, Chicago-Kent College of Law
Joseph N. Mariano, President, Direct Selling Association
Robin Simpson, Senior Policy Adviser, Consumers International
David C. Vladeck, Director, Bureau of Consumer Protection,Federal Trade Commission
David Zaring, Assistant Professor, University of Pennsylvania

10:25 Speaker
Antitrust Implications of Cross-Border Codes

William E. Kovacic, Professor, George Washington University Law School; Former Chairman, Federal Trade Commission

10:45 Break 11:00 Case Study
APEC’s Cross-Border Privacy Rules (CBPR) System

Moderator:
Markus Heyder, Counsel for International Consumer Protection, Federal Trade Commission

Panelists:
Paula J. Bruening, Vice President, Global Policy Centre for Information Policy Leadership, Hunton & Williams LLP
Daniele Chatelois, Chair, APEC Data Privacy Subgroup; Senior Policy Advisor, Digital Policy Branch, Industry Canada
Joshua Harris, Vice Chair, APEC Data Privacy Subgroup; Chair, APEC’s CBPR Joint Oversight Panel; Associate Director, Office of Technology and E-Commerce, U.S. Department of Commerce
Frances J. Henderson, National Director, Privacy Initiatives, Council of Better Business Bureaus
Melissa Higuera Pérez, Director for Privacy Policies and Agreements, Federal Institute of Access to Public Information and Data Protection of Mexico
Saira Nayak, Director of Policy, TRUSTe
Scott Taylor, Chief Privacy Officer, Hewlett-Packard Co.

12:15 Lunch 1:30 Case Study
OECD Guidelines for Multinational Enterprises (MNE)

Moderator:
Peter Avery, Secretariat, OECD Committee on Consumer Policy

Panelists:
Clifford Henry, Member, Stakeholder Advisory Board to the U.S. NCP; Associate Director, Corporate Sustainable Development, Proctor & Gamble
Jonathan Kaufman, Member, Stakeholder Advisory Board to the U.S. NCP; Staff Attorney, EarthRights International
Thea Mei Lee, Vice Chairwoman, U.S. State Department Advisory Committee on International Economic Policy; Deputy Chief of Staff, AFL-CIO
Gwenann Manseau, Senior Attorney, Office of the Chief Counsel for International Commerce, U.S. Department of Commerce
Alan K. Yu, U.S. NCP for the OECD Guidelines, Office of Economic Policy Analysis and Public Diplomacy: Corporate Social Responsibility Unit, U.S. Department of State

2: 45 Case Study
Toy Safety and Food Safety

Moderator:
Scott Cooper, Vice President Government Relations and Public Policy, American National Standards Institute

Panelists:
Charlotte Christin, Senior Policy Advisor, Office of Policy, U.S. Food and Drug Administration
Caroline Smith DeWaal, Food Safety Director, Center for Science in the Public Interest
Alan P. Kaufman, Senior Vice President Technical Affairs , Toy Industry Association, Inc.
Richard W. O’Brien, Director, Office of International Programs and Intergovernmental Affairs, U.S. Consumer Products Safety Commission
Joseph A. Scimeca PhD, Vice President, Global Regulatory and Scientific Affairs, Corporate Food Safety and Regulatory Affairs, Cargill, Inc.

4:00 Break 4:15 Panel
Best Practices and Metrics

Moderator:
Keith Fentonmiller, Senior Attorney, Division of Advertising Practices, Federal Trade Commission

Panelists:
Anne Meuwese, Professor, Tilburg University Law School
Sheila A. Millar, Vice-Chair, Commission on Marketing and Advertising, International Chamber of Commerce; Partner, Keller and Heckman
C. Lee Peeler, President and CEO, National Advertising Review Council; Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus
Robin Simpson, Senior Policy Adviser, Consumers International
Norma Tregurtha, Senior Policy Manager, ISEAL Alliance

5:30 Closing Remarks