Markets Wired

8:30 am Registration 9:00 am Welcome & Opening Remarks
Commissioner Maureen K. Ohlhausen, Federal Trade Commission 9:15 am Presentation on Usability Research
Jennifer King, Ph.D. Candidate, University of California, Berkeley School of Information 9:30 am Panel 1: Universal and Cross-Platform Advertising Disclosures

Moderator
Michael Ostheimer, Staff Attorney, FTC Division of Advertising Practices

Panelists
Steve DelBianco, Executive Director, NetChoice
Linda Goldstein, Chair, Legal & Government Affairs Committee, Promotion Marketing Association
Sally Greenberg, Executive Director, National Consumers League
Jennifer King, Ph.D. Candidate, University of California, Berkeley School of Information
Paul L. Singer, Assistant Attorney General, Consumer Protection Division, Office of the Texas Attorney General
Svetlana N. Walker, Corporate Counsel, Advertising Division, The Clorox Company

11:00 am Break 11:15 am Panel 2: Social Media Advertising Disclosures

Moderator
Richard Cleland, Assistant Director, FTC Division of Advertising Practices

Panelists
Susan Cooper, Lead Advertising and Product Counsel, Facebook, Inc.
Jim Dudukovich, Member, Legal Affairs Committee, Word of Mouth Marketing Association
Malcolm Faulds, Senior Vice President of Marketing, BzzAgent, Inc.
Stacey Ferguson, Blogger and Chief Curator, Blogalicious Community and Conferences
Susan Shook, Associate General Counsel-Associate Director, The Procter & Gamble Company
Robert Weissman, President, Public Citizen

12:30 pm Lunch Break 1:30 pm Panel 3: Mobile Advertising Disclosures

Moderator
Patricia Poss, Chief, Mobile Technology Unit, FTC Division of Financial Practices

Panelists
Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau
Michelle De Mooy, Senior Associate for National Priorities, Consumer Action
Jim Halpert, General Counsel, Internet Commerce Coalition
Mark J. Odegard, Senior Corporate Counsel, Legal Department, Best Buy Co., Inc.
David Schellhase, General Counsel, Groupon, Inc.
Paul L. Singer, Assistant Attorney General, Consumer Protection Division, Office of the Texas Attorney General
Sheryl Ann Yamuder, Director, Marketing and Advertising Counsel, Dunkin’ Brands, Inc.

2:45 pm Break 3:00 pm Panel 4: Mobile Privacy Disclosures

App Download Overview
Manas Mohapatra, Staff Attorney, Mobile Technology Unit, FTC Division of Financial Practices
Andrew Schlossberg, Honors Paralegal, Mobile Technology Unit, FTC Division of Financial Practices

Moderator
Ryan Mehm, Staff Attorney, FTC Division of Privacy and Identity Protection

Panelists
Jim Brock, Founder, PrivacyChoice
Lorrie Faith Cranor, Associate Professor of Computer Science and of Engineering and Public Policy, Carnegie Mellon University
Pam Dixon, Executive Director, World Privacy Forum
Sara Kloek, Director of Outreach, Association for Competitive Technology
Kevin Trilli, Vice President, Product, TRUSTe
Ilana Westerman, Principal, Create with Context, Inc.

4:30 pm Closing Remarks
Mary K. Engle, Associate Director, FTC Division of Advertising Practices