FTC Approves Final Consent Order in Matter Concerning Kellogg Company

Following a public comment period, the Commission has approved a final consent order in the matter of Kellogg Company and authorized the staff to provide responses to the commenters of record. The FTC’s complaint charged that Kellogg’s advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law.

The Commission vote approving the final order was 4-0. (FTC File No. 082-3145; the staff contact is Kial S. Young, Bureau of Consumer Protection, 202-326-3525; see press release dated April 20, 2009, at http://www.ftc.gov/opa/2009/04/kellogg.shtm.)

Copies of the documents mentioned in this release are available from the FTC’s Web site at http://www.ftc.gov and from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. Call toll-free: 1-877-FTC-HELP.

(FYI 37.2009.wpd)