Following a public comment period, the Federal Trade Commission has approved a final order settling charges that Snapchat deceived consumers with promises about the disappearing nature of messages sent through the service.
According to the FTC’s complaint, which was first announced in May, 2014, Snapchat also deceived consumers over the amount of personal data it collected and the security measures taken to protect that data from misuse and unauthorized disclosure.
The settlement with Snapchat is part of the FTC’s ongoing effort to ensure that companies market their apps truthfully and keep their privacy promises to consumers. It prohibits Snapchat from misrepresenting the extent to which it maintains the privacy, security, or confidentiality of users’ information. In addition, the company will be required to implement a comprehensive privacy program that will be monitored by an independent privacy professional for the next 20 years.
The Commission vote approving the final order and letters to members of the public who commented on them was 5-0. (FTC File No. 132-3078)
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