Markets Wired

Learn How to Gather and Use Data for Successful Marketing Campaigns

ALEXANDRIA, Va. (Oct. 1, 2015) – Successful marketing campaigns need good data to reach and influence members, and credit unions can get helpful information on getting and using data in an upcoming webinar, “Data Mining: Golden Nuggets for Your Marketing Campaign,” hosted by the National Credit Union Administration.
 
This 90-minute webinar will be held Wednesday, Oct. 21, beginning at 2 p.m. Eastern. Online registration is available here (opens new window). Participants will use this same link to log into the webinar. Registrants should allow pop-ups from this website. There is no charge for the webinar.
 
Vanessa Lowe, an economic development specialist with NCUA’s Office of Small Credit Union Initiatives, will be joined by two marketing experts: Renee Sattiewhite, president of Sattiewhite Training Productions, Inc., and Amanda Thomas McMeans, founder and president of the marketing firm Two Score. The discussion will cover topics that include:
 
Why data is so important for marketing;

• Capturing and using key member and profitability data;
• Calculating a marketing campaign’s return on investment;
• Top trends in credit union marketing today; and
• Maximizing success when working with a marketing consultant.

Participants may submit questions in advance at WebinarQuestions@ncua.gov. The subject line of the email should read, “Data Mining.” Participants with technical questions about accessing the webinar may email audience.support@on24.com. This webinar will be closed captioned and then archived online here approximately three weeks following the live event.

NCUA’s Office of Small Credit Union Initiatives fosters credit union development and the effective delivery of financial services for small credit unions, new credit unions, minority depository institutions and credit unions with a low-income designation.