The New York City office, located just steps from Grand Central Terminal in the heart of Midtown Manhattan, is led by two recent additions to the LIFT Team – Group Creative Director, Brian Hunn and Account Director, Lindsey Hope. Equal parts creative leader, strategic thinker and business problem solver, Hunn spent nearly a decade at Digitas leading cross-channel, demand-generation programs for Comcast consumer and B2B segments. In prior stints at Ogilvy and Grey, he developed creative solutions for blue-chip clients including American Express, AT&T Wireless, Goldman Sachs, IBM and People magazine. Hope brings a creative approach to operations and process, tailoring solutions to individual client needs. Her background includes success in account management of direct-to-consumer work for Time Warner Cable, Aetna, Cigna, Domino’s Pizza and Home Depot at agencies including at The Richards Group, Razor, RAPP, Ogilvy and MELD Creative.
“We’ve been considering expanding to the East Coast office for quite a while,” explained LIFT CEO Tim Carr. “When we found Brian and Lindsey, we knew the time was right to make a move that would place top-tier talent in a location that enables closer collaboration with our east coast clients while opening doors to attract more growth-focused marketing talent.”
At the helm of LIFT’s new Portland office, nestled in the heart of the thriving Pearl District, is LIFT’s General Manager/VP of Media & Strategy Krista Alef. An accomplished direct-to-consumer marketer with over 15 years experience in optimizing lifecycle communications and retention marketing programs, Alef joined LIFT in 2018. Among a range of clients and industries, she spent several years planning successful integrated campaigns for AT&T and Cricket Wireless. A recognized thought leader, Alef has authored articles for several trade publications and enjoys speaking at industry events.
“In addition to New York City, we’ve had our eye on Portland as the perfect location for a satellite office for the past few years,” said LIFT Managing Partner Jason Woodley. “The Pacific Northwest is a hotbed of creative talent, and with Krista leading the office, we’re confident that we’ll be able to tap into that talent for the benefit of both our present and future clients.”
Since 2003, LIFT Agency has been focused on a single mission: To help their clients achieve measurable LIFT in their CRM marketing efforts. The company is proudly independent with headquarters in San Francisco and offices in New York and Portland. For more information, contact Jason Woodley, Managing Partner, at 415.248.3170 or [email protected].