Categories: PR Newswire

MDCalc: An Innovative Digital Media Channel that Reaches Healthcare Professionals

NEW YORK, Oct. 1, 2019 /PRNewswire/ — A common need among marketers is to connect with prescribers close to the point of prescription. Medical calculators are used largely at that “moment of decision,” which makes them an attractive component of 360-degree HCP media plans employed by modern marketers.

“In a fragmented media landscape, pharma marketers need to be able to reach healthcare professionals effectively, and segmented by specialty,” said Media Director at Silverlight Digital Peter Niemi. “While there are many options to connect with HCPs, MDCalc is a unique way to reach this audience when they are most receptive to clients’ messages. It offers an innovative and brand safe option to the walled gardens of digital media.”

“Medical calculators have exploded in the past few years, from 40 calculators used by 10% of physicians in 2005, to 550+ calculators used by 65%+ of all US physicians today. They are a crucial source of treatment information,” said Joseph Habboushe, CEO and founder of MDCalc. “MDCalc is the leading provider of medical calculators.”

Get started with a powerful way to reach today’s HCP, with the proven power of MDCalc. Contact us at https://www.mdcalc.com/media or email joe@mdcalc.com

About MDCalc

MDCalc is the #1 medical reference for clinical decision tools and content used by over one million medical professionals globally, including more than 50% of US physicians. Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes. Evidence-based tools and content written by physician experts support 35+ specialties and cover 200+ patient conditions. MDCalc was founded by practicing emergency medicine physicians Dr. Graham Walker and Dr. Joe Habboushe.

MDCalc is committed to supporting providers at the point-of-care and does not allow advertising to influence content. There will always be a clear separation between MDCalc content and advertiser content. If you have any questions about an ad on MDCalc, please contact us.

Photo(s):
https://www.prlog.org/12791333

Press release distributed by PRLog

SOURCE MDCalc

Related Links

https://www.mdcalc.com

IR Press

Share
Published by
IR Press

Recent Posts

Treasury Issues Final Rule Expanding CFIUS Coverage of Real Estate Transactions Around More Than 60 Military Installations

WASHINGTON – Today, the U.S. Department of the Treasury (Treasury), as Chair of the Committee…

5 days ago

U.S. Department of the Treasury’s CDFI Fund and Federal Housing Finance Agency Collaborate to Bolster CDFI Access to Capital

WASHINGTON—Today, the U.S. Department of the Treasury’s Community Development Financial Institutions Fund (CDFI Fund) and…

5 days ago

Report on U.S. Portfolio Holdings of Foreign Securities at Year-End 2023

Washington – The findings from the annual survey of U.S. portfolio holdings of foreign securities…

6 days ago

READOUT: U.S. Department of the Treasury Hosts Roundtable Discussion on the Financial Sector’s Response to Recent Hurricanes

WASHINGTON – The U.S. Department of the Treasury hosted a roundtable on October 30 with…

6 days ago

READOUT: Sixth Meeting of the Financial Working Group Between the United States and the People’s Republic of China

WASHINGTON – The United States and the People’s Republic of China held the sixth meeting…

6 days ago

Treasury Sanctions Key Members of La Linea, a Group Involved in Trafficking Fentanyl into the United States

WASHINGTON — Today, the Department of the Treasury’s Office of Foreign Assets Control (OFAC) sanctioned…

6 days ago