The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers. For the first time, the agency will request information on Internet and digital […]
Tag Archives: Alcohol Bureau of Consumer Protection Consumer Protection Advertising and Marketing Children
FTC Seeks Second Round of Public Comments for Follow-up Study of Alcohol Industry’s Voluntary Guidelines for Reducing Advertising and Marketing to Underage Audiences
The Federal Trade Commission is seeking public comments on a proposal to require information from alcoholic beverage manufacturers for a follow-up study of the self-regulatory efforts of the alcoholic beverage industry. The information collected will be used in the FTC’s fourth major report on the effectiveness of voluntary industry guidelines for reducing advertising and marketing […]
FTC Seeks Public Comment on Proposed Information Requests to Alcohol Beverage Manufacturers
The Federal Trade Commission plans to begin a study of the self-regulatory efforts of the alcoholic beverage industry. This will serve as the basis for the FTC’s fourth major report on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits manufacturers. The first report […]
FTC Reports on Alcohol Marketing and Self-Regulation
A new Federal Trade Commission report on alcohol marketing and youth examines industry efforts to reduce the likelihood that alcohol advertising will target those under the legal drinking age of 21. It also announces a new system for monitoring alcohol industry compliance with self-regulatory programs. The report explains where alcohol suppliers spend their promotional dollars, […]
FTC Reports on Alcohol Marketing and Self-Regulation
A new Federal Trade Commission report on alcohol marketing and youth examines industry efforts to reduce the likelihood that alcohol advertising will target those under the legal drinking age of 21. It also announces a new system for monitoring alcohol industry compliance with self-regulatory programs. The report explains where alcohol suppliers spend their promotional dollars, […]